Best Real Estate Leads in Canada
Lead generation is often the most time- or resource-intensive part of being a real estate agent. While you can always get clients from your personal network, there are only so many friends, relatives, or family members that will buy or sell a home in a given year. To connect with a larger pool of potential clients, real estate agents will need to generate leads by marketing themselves or finding buyers and sellers. However, not all lead generation strategies are made equal, and agents can easily waste hundreds of hours and thousands to tens of thousands of dollars on ineffective strategies and products.
Comparison of Online Real Estate Lead Generation Strategies
| Managed Online Ads | Other Lead Gen Platforms | |
|---|---|---|
| Costs | Advertising Costs + Commission + Monthly Subscription | Pay Per Lead |
| Difficulty | Medium | Low |
| Time | >5hrs/month | <30 mins |
| Conversion Rate | Low | Very low |
How to Get Real Estate Leads Without Cold-Calling
The best way to get real estate leads without cold-calling is through advertising. This way, your leads are the ones initiating the contact and will be interested in your services. However, advertising can be expensive: according to Statistics Canada, over CAD $889 million was spent by real estate agents and brokers on marketing and advertising in 2018. It can also take a lot of time and skill to set up effective advertising campaigns.
Advertising Services
You can use a third-party platform or service to help you manage your advertising, but these can come with extra costs with very little quality control. These services normally charge based on your ad spending, which means that they are incentivized to make you spend more, not more effectively. They also have minimum ad spend requirements and can charge additional monthly fees.
Lead Subscription Lists
These are services like RealEstateProspects.ca, RealEstateLeads.ca, and AgentLocator.ca that offer to sell you leads directly. Prices can range from below 10 cents a lead to over $50 each. These services usually do not disclose the sources of their leads, which can often be low-quality. As a result, agents can end up paying for leads that they still have to cold-call and validate.
Mortgage Leads
WOWA.ca also offers competitive advertising and partnerships for lenders and mortgage brokers. With over 300 tools and calculators spanning various segments of the mortgage market, we have thousands of visitors everyday that can turn into valuable clients. Find out more at WOWA - Get Mortgage Leads in Any Canadian Province
Disclaimer:
- Any analysis or commentary reflects the opinions of WOWA.ca analysts and should not be considered financial advice. Please consult a licensed professional before making any decisions.
- The calculators and content on this page are for general information only. WOWA does not guarantee the accuracy and is not responsible for any consequences of using the calculator.
- Financial institutions and brokerages may compensate us for connecting customers to them through payments for advertisements, clicks, and leads.
- Interest rates are sourced from financial institutions' websites or provided to us directly. Real estate data is sourced from the Canadian Real Estate Association (CREA) and regional boards' websites and documents.